Alquilando is a Colombian proptech that digitizes rental management. Together with the agency Backbone Latam, we built 360° brand support: social media, email marketing, event print materials, and ongoing video production, all under one identity from start to finish.
The brand already had a visual language that aimed to feel close and current — the starting point was pushing it into a more technological register, one that matched what the platform actually is. Sales guides, mailers, and booth signage for real estate activations and trade fairs follow that same visual system, even off-screen.
Renting in Colombia still carries the image of endless paperwork and in-person red tape — and that's exactly the weight this content line set out to lift from the brand. Educational and product pieces built for an active feed: market trends, platform features, and direct communication with property owners and tenants, in a tone that demonstrates simplicity instead of just promising it.
The visual and narrative tone of the social pieces evolved toward a more digital language, moving away from the visual code of a traditional real estate brand. AI-generated avatars were also brought into the video content — not as an attention-grabbing gimmick, but as a way of proving, in the format itself, that the brand lives on the same technological ground it promises its users.
The result is a brand presence that no longer just says renting is simple: it proves it in how it looks, moves, and communicates across every channel.
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