An end-to-end project for Sweetest: art direction and content production for social media, packaging design, and printed pieces, all developed under one coherent visual line tied to the brand's identity.

Social Media Packaging Print

Social Media

Reels

Short video pieces built to communicate in seconds: recipes, product facts, and brand moments, edited with a fast pace and an aesthetic true to Sweetest's identity. Part of this production uses generative AI as a tool within the creative process, without losing the art direction or editorial judgment that defines the rest of the project.

Posts

Static pieces and carousels designed to carry the conversation from post to post: educational, product, and community content, with a recognizable look across every format.

Sweetest — social post 1
Sweetest — social post 2
Sweetest — social post 3
Sweetest — social post 4
Sweetest — static pieces

Packaging

Packaging with a personality of its own

Packaging design that translates Sweetest's value proposition — no sugar, real flavor — into a visual language that's clear, appetizing, and easy to spot at the point of sale.

Sweetest — packaging overview
Sweetest — package 1
Sweetest — package 2

Print

Presence at the point of sale

Bags, flyers, and danglers built to reinforce the brand at the point of sale and at activations, staying consistent with the rest of Sweetest's visual system.

Sweetest — danglers
Sweetest — bag mockup
Sweetest — flyer mockup
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Let's give shape to what's on your mind.

Let's talk about your project.

l.airescreative@gmail.com
+57 350 632 4136