Digital support for Marcali, a multi-brand car dealership in Colombia, developed together with the agency Backbone Latam: social media, reels, and print materials for Renault, Fiat · Jeep · Ram, and Peugeot, interpreting each parent brand's guidelines into original proposals, with support from AI-generated imagery.
Product content and promotions, with educational carousels and stories to keep a steady presence in the feed.
Three brands, one narrative — posts, carousels, and stories adapted to each brand's character within the portfolio.
Product pieces and stories with a more sophisticated aesthetic, matching the brand's premium positioning.
Product, event, and campaign reels — deliveries, challenges, and activations that bring Marcali's brand portfolio to life.
One-off pieces for point of sale and corporate stationery — totems, sales support materials, and business cards, all under the same brand identity.
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